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Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?

· 2h ago · Originally reported by AdExchanger

An AI agent can stay inside its budget and still spend too much. It can buy on signals from known sources. It can act within the authority it was given. It can log every decision. But the evidence can still arrive after the money is committed. In three earlier pieces, I’ve argued that agents need […] The post Who Eats…

This is the outlet’s own summary while our desk writes an explainer. Read the full story at AdExchanger.

Read the original at AdExchanger

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