WARC: Global ad spending forecast to hit $1.34 trillion, fueled by social, streaming buys
· 2d ago · Originally reported by TheDesk.net
WARC: Global ad spending forecast to hit $1.34 trillion, fueled by social, streaming buys
This is the outlet’s own summary while our desk writes an explainer. Read the full story at TheDesk.net.
Read the original at TheDesk.net
Terms in this story
Go deeper
Related stories
Zeta Global Acquires Digital Audience to Expand European Data Capabilities
Zeta Global has announced the acquisition of Digital Audience, an identity-focused company, marking its third data-related deal in two years. The purchase aims to strengthen Zeta's Data Cloud and enhance its presence in the European…
pubX Acquires Compliant; Walmart Expands Retail Media Deals with Spotify and Warner Bros
pubX has acquired Compliant, signaling further consolidation in the ad tech sector. Meanwhile, Walmart is broadening its retail media partnerships by teaming up with Spotify and Warner Bros, aiming to enhance its advertising reach and…
AppsFlyer Rejects Private Equity Sale, Accepts $1 Billion Investment from Google and Meta
AppsFlyer has reportedly turned down a private equity acquisition in favor of a $1 billion investment from Google and Meta. This move signals a strategic partnership with two of the largest players in digital advertising.
Skydance Merger May Impact AppLovin and Digital Advertising Landscape
A merger involving Skydance is drawing attention to potential changes in AppLovin's position within the digital advertising sector. The development could introduce new dynamics for AppLovin's stock and its role in the broader ad tech…
Skydance Finalizes Merger With Paramount and Warner Bros. Discovery
Skydance has completed its merger with Paramount and Warner Bros. Discovery, forming a new media company. The combined entity plans to achieve $6 billion in cost savings over the next three years, with layoffs anticipated as part of the…
PubX Acquires Compliant to Enhance Media Quality Capabilities
PubX, a new ad tech platform, has acquired Compliant, a company specializing in media quality. The move is aimed at strengthening PubX's offerings by integrating tools that help ensure higher standards in digital advertising.