Walmart Enables Advertisers to Target Shopper Audiences on Its Vibe CTV Platform
· 17h ago · Originally reported by ADWEEK
Walmart has announced that advertisers can now access its shopper audience data for campaigns on its connected TV platform, Vibe. This move allows brands to target Walmart's customers more precisely when running ads on Vibe.
Why it matters
This development gives advertisers new ways to reach Walmart shoppers through TV streaming, combining retail data with digital video advertising for more effective targeting.
Explain it like I’m new here
It's like letting brands show TV ads to people who shop at Walmart, using what Walmart knows about its customers.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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