US pop-under ads cost 28 times Pakistan's rate on PPCmate
· 1h ago · Originally reported by PPC Land
Mobile pop traffic averaged $2.09 per 1,000 impressions against $1.34 on desktop for PPCmate buyers. What does a one-month, single-network sample leave out?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Faking Googlebot takes 30 seconds, Google's Gary Illyes says
Site owners trusting user-agent headers can't spot impostors, and Google signs only some Google-Agent requests. Could a bot reputation system close that gap?
AA/WARC Reports Record Ad Spend, Brands Consider Next Investment Moves
AA/WARC has reported a new high in advertising spend, prompting brands to evaluate where to allocate future budgets. The report highlights strong growth across digital channels, but offers no specific guidance on next steps.
UK Digital Advertising Spend Projected to Hit £14.0bn in Q4 Holiday Season
UK advertising expenditure is forecasted to reach a record £14.0 billion during the upcoming festive quarter. This projection highlights strong advertiser demand during the holiday period, a key time for brands and retailers.
0101.Today Launches First GenZ Martech Circle Focused on AI, AdTech, and Data
0101.Today has organized its inaugural GenZ Martech Circle, bringing together young professionals to discuss the intersection of artificial intelligence, advertising technology, and data. The event aims to foster dialogue and…
Paramount and WBD Lead US TV Ad Time; TF1 Sees Gains from Netflix Deal; Publicis Surpasses Omnicom
Recent industry data shows Paramount and Warner Bros. Discovery leading in US TV ad time. French broadcaster TF1 has experienced increased viewership following its partnership with Netflix. Meanwhile, Publicis has overtaken Omnicom in a…
Tappx Named Top Spanish Ad Tech Firm for Long-Term Growth by Financial Times
Tappx has been recognized by the Financial Times as the leading Spanish company and third overall in Europe in the Advertising & Marketing category for sustained growth. This ranking highlights Tappx's consistent expansion and performance…