TiVo One Ad Platform Achieves Record Revenue and 6.3 Million Monthly Users
· 1h ago · Originally reported by TV Technology
TiVo One's advertising platform saw its revenue increase by 54% year over year in the second quarter, reaching a new record. The platform now serves 6.3 million monthly users, reflecting significant growth in its user base and ad business.
Why it matters
This growth highlights the expanding role of connected TV ad platforms and signals increased advertiser interest in reaching audiences through streaming services.
Explain it like I’m new here
It's like a TV app getting way more viewers and making a lot more money from ads than last year.
Read the original at TV Technology
Related stories
PubMatic Selected as Advertising Partner for Live TV on PlayStation 5
PubMatic has been appointed as the ad partner for Live TV services on the PlayStation 5 platform. This partnership will enable programmatic advertising opportunities within the Live TV environment on the gaming console.
Locala Introduces CTV Planner Tool for Tailored Connected TV Campaign Planning
Locala has launched CTV Planner, a new solution aimed at helping media teams plan connected TV (CTV) advertising investments more precisely. The tool is designed to adapt CTV strategies to the specific conditions of different markets.
Connectivity and Commerce Intelligence Shape the Future of Connected TV Advertising
The connected TV (CTV) advertising landscape is evolving as new technologies enhance how ads are delivered and measured. Connectivity improvements and commerce intelligence tools are enabling more precise targeting and better integration…
Gracenote Introduces Content-Based Targeting to Improve CTV Programmatic Advertising
Gracenote is rolling out a content-based targeting solution aimed at addressing challenges in programmatic advertising for connected TV (CTV). This approach leverages detailed content metadata to help advertisers better reach relevant…
Gracenote Expands Content-Based Ad Targeting Capabilities for CTV
Gracenote, the Nielsen-owned content metadata provider, is advancing its content-led targeting tools for connected TV advertising. The offering leverages detailed content metadata to help advertisers align ads with programming context in…
CTV Advertisers Shift Focus From Audience Data to Content-Driven Strategies
Connected TV (CTV) advertisers are moving beyond just analyzing audience insights and are now prioritizing content-first approaches. This shift means brands are focusing more on the type and quality of content where their ads appear…