Tinuiti Grants Brands’ AI Agents Access to Its Media Data
· 5h ago · Originally reported by Ad Age
Tinuiti is allowing brands’ AI agents to directly access its media data, marking a shift in how agencies may collaborate with clients’ artificial intelligence tools. This move could change the traditional agency role by enabling more automated, data-driven decision-making for brands.
Why it matters
As agencies and brands adopt AI, sharing media data with AI agents could streamline campaign management and reshape agency-client relationships.
Explain it like I’m new here
It's like a coach letting a team's robot assistant see all the playbooks so it can help call the best plays.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
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