Thrad commits $1m in ad spend to AI chat apps testing in-chat ads
· 2h ago · Originally reported by PPC Land
Consumer AI apps can apply on a rolling basis for advertiser spend routed through Thrad's DSP, double the $500,000 of round one. What do the terms leave out?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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