The Trade Desk prepares to report Q3 earnings
· 2d ago · Originally reported by FinancialContent
The Trade Desk, the largest independent demand-side platform, is set to report its third-quarter results. As a bellwether for programmatic advertising spend, its numbers are widely watched by the industry.
Why it matters
The Trade Desk's quarterly results are a key signal of programmatic ad spending health, influencing how investors and advertisers view the broader digital ad market.
Explain it like I’m new here
It's like the biggest lemonade stand in town sharing its sales report — everyone uses it to guess how thirsty the whole neighborhood is.
Read the original at FinancialContent
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Go deeper
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