The Rise of Outcome-Based Buying — Are Advertisers Finally Paying for Results, Not Impressions
· 2h ago · Originally reported by Agency Reporter
The Rise of Outcome-Based Buying — Are Advertisers Finally Paying for Results, Not Impressions
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Agency Reporter.
Read the original at Agency Reporter
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
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