Ad tech stocks
SCOR4.30▲ +6.82%INUV0.48▼ -6.20%SST2.23▼ -4.85%RDDT153.50▼ -4.01%META742.97▲ +3.38%ILLM0.64▲ +3.23%PSKY9.78▲ +2.89%SNAP6.40▲ +2.76%CRTO15.31▼ -2.67%47511253.50▲ +2.66%SNOW359.56▼ -2.53%CPNG15.45▼ -2.37%MNTN9.95▼ -2.36%IBTA42.07▼ -2.32%BIDU83.51▼ -2.13%035420180500.00▼ -1.80%WPP379.10▼ -1.76%AAPL342.20▲ +1.65%4755659.60▲ +1.45%BABA109.82▼ -1.39%PUB98.60▲ +1.36%LFTO15.22▼ -1.23%CDLX2.08▲ +1.21%ZETA33.47▲ +1.15%AZRN0.73▲ +1.11%TTD11.96▼ -1.03%APPS10.53▲ +0.96%24331307.00▲ +0.89%NFLX70.92▲ +0.87%APP274.86▼ -0.79%NEXN8.88▼ -0.78%TBLA3.42▼ -0.72%43243596.00▲ +0.70%MGNI25.24▼ -0.63%PERI8.81▼ -0.56%DSP13.20▲ +0.53%SAX36.94▲ +0.49%GOOGL353.29▲ +0.46%PUBM18.58▼ -0.32%HAVAS18.05▼ -0.28%IHRT1.93▲ +0.26%SPOT527.76▼ -0.26%0700425.80▲ +0.24%PINS21.35▼ -0.23%SIRI26.57▲ +0.23%U46.99▲ +0.23%DV13.52▲ +0.19%TRU65.59▲ +0.17%186011.92▲ +0.17%CART47.69▼ -0.15%OUT29.93▼ -0.15%STGW8.64▼ -0.12%DEC24.58▼ -0.08%RAMP37.59▲ +0.07%OMC76.53▲ +0.07%TEAD0.54▼ -0.02%ROKU152.87▲ +0.01%CCO2.43▲ 0.00%SFOR46.45▲ 0.00%VER11.60▲ 0.00%WBD30.95▲ 0.00%
Ticker byClearTrust
AdTech Sumoby ClearTrust
Get the briefing
Retail media

The new rules of retail media: From selling ads to shaping decisions

· 3h ago · Originally reported by Retail Gazette

The new rules of retail media: From selling ads to shaping decisions

This is the outlet’s own summary while our desk writes an explainer. Read the full story at Retail Gazette.

Read the original at Retail Gazette

Terms in this story

Retail media

Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.

Go deeper

Lesson: Retail and commerce media: ads where people buyLesson: Who owns who in ad tech

Related stories