Exploring Emerging Trends in Commerce Media
· 1h ago · Originally reported by ADWEEK
The article discusses the latest developments in commerce media, highlighting how retailers and brands are leveraging new digital channels and technologies to connect with consumers and drive sales. It explores the evolving landscape of retail media networks and the integration of advertising with e-commerce platforms.
Why it matters
Understanding new trends in commerce media helps marketers and advertisers adapt to changing consumer behaviors and capitalize on innovative ways to reach shoppers online.
Explain it like I’m new here
It's like stores putting up smart billboards right where people shop online, making ads more helpful and timely.
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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