Taboola Releases Report on Evolving Identity and Intent in Digital Advertising
· 2h ago · Originally reported by ExchangeWire
Taboola has published a new report, 'The Data Advantage,' examining how advertisers are adapting to changes in identity and intent targeting. The report highlights current challenges and shifts in digital advertising strategies as the industry navigates privacy changes and evolving data practices.
Why it matters
Understanding how advertisers manage identity and intent is crucial as privacy regulations and technology changes reshape digital advertising. This impacts how effectively brands reach their audiences.
Explain it like I’m new here
It's like advertisers needing new ways to recognize and talk to shoppers now that old ways of spotting them are changing.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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