The Convergence Of CTV And Commerce Media
· 4h ago · Originally reported by TVREV
The Convergence Of CTV And Commerce Media
This is the outlet’s own summary while our desk writes an explainer. Read the full story at TVREV.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
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