Stagwell (STGW) Acquires Freestar to Expand Programmatic Reach
· 6d ago · Originally reported by TradingView
Stagwell (STGW) Acquires Freestar to Expand Programmatic Reach
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Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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