Stagwell Acquires Freestar to Combine Ad Buying and Selling Operations
· 2h ago · Originally reported by Digiday
Stagwell has acquired Freestar, an ad tech company, in a move that integrates both ad buying and selling capabilities within a single organization. This deal aims to streamline the digital advertising process by bringing together demand and supply-side functions.
Why it matters
This matters because combining buying and selling under one roof could simplify ad transactions, potentially reducing costs and improving transparency for advertisers and publishers.
Explain it like I’m new here
It's like one company running both the lemonade stand and the people who buy lemons, making things faster and easier for everyone.
The deal
Stagwell → Freestar · acquisition · announced
See the full M&A tracker.
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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