SportVot expands CTV distribution as it targets wider audience for emerging sports
· 4h ago · Originally reported by SportsMint Media
SportVot expands CTV distribution as it targets wider audience for emerging sports
This is the outlet’s own summary while our desk writes an explainer. Read the full story at SportsMint Media.
Read the original at SportsMint Media
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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