Sony Selects PubMatic as Programmatic Partner for PS5 Live TV Ads
· 49m ago · Originally reported by marketingreport.one
Sony has chosen PubMatic to power programmatic advertising for live TV content on the PlayStation 5 console. The partnership enables advertisers to access PS5's connected TV audience through PubMatic's supply-side platform, expanding programmatic CTV inventory into the gaming ecosystem.
Why it matters
This signals that gaming consoles are becoming a serious connected TV advertising platform, giving brands a new way to reach the highly engaged gaming audience programmatically.
Explain it like I’m new here
It's like putting a billboard in your friend's living room while they're playing video games — and now advertisers can buy that billboard space automatically through a digital marketplace.
Read the original at marketingreport.one
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
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