Sony Launches BRAVIA Power Booker Retail Media Network Nationwide
· 3h ago · Originally reported by Sony UK
Sony has introduced its BRAVIA Power Booker retail media network across the country. This initiative aims to connect brands with shoppers through digital advertising within Sony's retail ecosystem.
Why it matters
Retail media networks are becoming a key way for brands to reach consumers at the point of purchase, offering new advertising opportunities and revenue streams for retailers.
Explain it like I’m new here
It's like putting special ads on the TVs in stores where people shop, so brands can catch your attention right before you buy.
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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