Captify UK Reports Major Growth in Social Commerce and AI-Driven Fashion Searches at Christmas
· 3h ago · Originally reported by ExchangeWire
Captify, part of Verve, has released data indicating a significant increase in social commerce activity and AI-powered fashion searches in the UK during the Christmas period. The findings highlight that shoppers are using a mix of social platforms, AI tools, search engines, and physical stores, making the holiday shopping landscape more complex for brands.
Why it matters
Understanding how consumers use digital channels and AI for shopping helps advertisers and brands adapt their strategies to reach audiences more effectively during peak seasons.
Explain it like I’m new here
It's like shoppers are now using lots of different apps and tools to find gifts, so stores have to work harder to get their attention.
Read the original at ExchangeWire
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