SheerID Finds Many Shoppers Abandon Discounts When Asked for National ID
· 1h ago · Originally reported by PPC Land
A SheerID study reports that 43% of shoppers would abandon a discount offer if required to provide a national ID. The research also shows that while only 12% are deterred by too many steps, 38% quit when asked for more information than expected.
Why it matters
This highlights the challenge advertisers and retailers face in balancing data collection for personalization with consumer privacy concerns, especially as traditional tracking methods decline.
Explain it like I’m new here
It's like people walking away from a store sale if the cashier asks for their passport instead of just their name.
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