Retail Media's Role in Brand Building Beyond Sales Performance
· 3h ago · Originally reported by IMPACT Magazine
The discussion centers on whether retail media platforms can help advertisers build brand awareness and loyalty, not just boost immediate sales. As retail media networks grow, brands are exploring their potential for long-term brand impact.
Why it matters
Understanding retail media's capabilities is important as more ad budgets shift to these platforms, influencing both sales and brand strategies.
Explain it like I’m new here
It's like asking if putting your product in a store's special display helps people remember your brand, not just buy it once.
Read the original at IMPACT Magazine
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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