QuantumPath Expands Orchestration Layer Integration to Leading DSPs
· 1h ago · Originally reported by The Manila Times
QuantumPath has broadened its orchestration layer to now support major demand-side platforms (DSPs). This move aims to streamline campaign management and improve workflow efficiency for advertisers using multiple DSPs.
Why it matters
Integrating orchestration tools with major DSPs helps advertisers coordinate campaigns across different platforms, saving time and reducing complexity in programmatic advertising.
Explain it like I’m new here
It's like using one remote to control all your different TVs instead of juggling lots of remotes.
Read the original at The Manila Times
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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