Programmatic DOOH Deal Aims to Attract New Advertisers
· 2h ago · Originally reported by DecisionMarketing
A new programmatic digital out-of-home (DOOH) deal has been announced, designed to make it easier for advertisers with little experience to enter the DOOH market. The initiative is expected to lower barriers and streamline access for brands new to programmatic buying.
Why it matters
This matters because simplifying programmatic DOOH can help smaller brands and agencies participate, expanding the market and increasing competition.
Explain it like I’m new here
It's like making a vending machine easier to use so more people can buy snacks, not just experts.
Read the original at DecisionMarketing
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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