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ChatGPT begins showing ads while users wait for image generation

· 1h ago · Originally reported by Search Engine Roundtable

OpenAI appears to be placing ads in ChatGPT during the wait time while images are being generated. The format targets users during a natural pause in the experience rather than interrupting active conversation. Details on targeting, pricing and rollout scope were not provided.

Why it matters

This signals how generative AI platforms are turning attention into ad inventory, creating a new channel that could compete with search and social ad budgets.

Explain it like I’m new here

It's like a magazine printing an ad on the back of a page while you wait for the next one to load.

Read the original at Search Engine Roundtable

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