OpenAI Enables Advertisers to Link Email Addresses with ChatGPT User Activity
· 5h ago · Originally reported by NewsBytes
OpenAI has introduced a feature that lets advertisers match users' email addresses to their activity on ChatGPT. This move allows for more precise targeting and measurement of ad effectiveness within the ChatGPT platform.
Why it matters
This development signals a significant step toward integrating identity-based advertising in AI-powered environments, raising both opportunities for marketers and concerns about user privacy.
Explain it like I’m new here
It's like a store tracking what you buy by linking your email to your shopping cart, so they can send you better ads.
Read the original at NewsBytes
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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