Study Finds Connected Cars and Apps Sharing Driver Data With Ad Tech Firms
· 1h ago · Originally reported by The Auto Wire
A new study from Northeastern University reveals that connected vehicles and their associated apps are transmitting driver data to advertising technology companies. The research highlights how personal information collected by cars is being used for targeted advertising purposes.
Why it matters
This matters because it exposes how sensitive data from vehicles, such as location and driving habits, can be leveraged by ad tech firms, raising privacy concerns for consumers and regulators.
Explain it like I’m new here
It's like your car telling advertisers where you go and what you do, so they can show you ads that match your trips.
Read the original at The Auto Wire
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
PII (personally identifiable information)
PII (personally identifiable information) is information that identifies, or can be used to identify, a specific person, such as a name, email, phone number or government ID number.
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