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CTV

NextTrip Sees Over 307 Million JOURNY TV Viewing Minutes and Improved Ad Monetization

· 1h ago · Originally reported by StreetInsider

NextTrip has reported that its JOURNY TV platform achieved more than 307 million viewing minutes, alongside notable gains in advertising monetization. The company highlights these figures as indicators of growing audience engagement and improved ad revenue performance.

Why it matters

This matters because increased viewing time and better ad monetization suggest that JOURNY TV is attracting more viewers and advertisers, which can drive future growth in the competitive streaming and ad-supported video market.

Explain it like I’m new here

It's like a TV channel getting way more people to watch, so they can show more ads and make more money.

Read the original at StreetInsider

Terms in this story

Audience segment

An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.

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CTVvia AdExchanger