Mygate Plans to Expand Residential Advertising via Merger with AdOnMo
· 4h ago · Originally reported by ET BrandEquity
Mygate is aiming to grow its residential advertising operations through a merger with AdOnMo. The move is intended to strengthen Mygate's position in the digital out-of-home and residential ad space.
Why it matters
This merger could reshape how digital ads reach residents in apartment complexes, potentially creating new opportunities for targeted advertising in a growing segment.
Explain it like I’m new here
It's like two neighborhood notice boards joining forces to show more ads to people living in apartments.
The deal
Mygate → AdOnMo · merger · announced
See the full M&A tracker.
Read the original at ET BrandEquity
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Go deeper
Related stories
Zeta Global Accelerates Acquisition Strategy With Two Deals in Two Days
Zeta Global has announced the acquisition of two companies within a two-day span, continuing its pattern of frequent M&A activity. The company’s CEO highlighted that Zeta evaluates over 100 potential deals for every acquisition it…
AdOnMo and Mygate Announce Merger to Expand Digital Advertising and Community Management
AdOnMo and Mygate have agreed to merge, aiming to enhance their combined capabilities in digital advertising and community management. The partnership is expected to create a stronger network for delivering targeted ads within residential…
Cuttable Raises $20 Million in Series A Funding to Expand Ad Tech Platform
Cuttable, an ad tech company founded by Sam Kroonenburg, has secured $20 million in Series A funding. The investment aims to support the company's growth and further development of its advertising technology solutions.
EU Approves Ad Tech Merger After Simplified Competition Review
European Union regulators have approved a merger between two ad tech companies, concluding there are no significant competition concerns. The decision followed a simplified review process, indicating the deal was not seen as likely to harm…
Publicis Subject to FTC Oversight for Five Years in $2.2B LiveRamp Acquisition
Publicis will undergo five years of FTC oversight as part of its $2.2 billion acquisition of LiveRamp. The agreement ensures rival agencies' clients retain neutral access to LiveRamp, with biannual SOC-2 audits required.
FTC Imposes Conditions on Publicis' $2.2 Billion Acquisition of LiveRamp
The Federal Trade Commission has placed specific conditions on Publicis' planned $2.2 billion acquisition of LiveRamp. These requirements are intended to address regulatory concerns and ensure fair competition in the ad tech sector.