Mobile Game Ad Algorithms Target Users Based on Perceived Value
· 2h ago · Originally reported by AdExchanger
Mobile games are increasingly using algorithms to determine which users see more ads, prioritizing those deemed more valuable. Meanwhile, social-native brands are investing in microdrama content, and gambling ads are becoming more prevalent on platforms like ESPN.
Why it matters
Understanding how ad algorithms assess user value helps explain why some players see more ads, impacting both user experience and ad revenue strategies.
Explain it like I’m new here
It's like a game deciding to show you more commercials if it thinks you'll spend more money than your friends.
Read the original at AdExchanger
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