Magnite earnings report approaches amid OpenAI partnership speculation
· 14h ago · Originally reported by Investing.com
Magnite is scheduled to release its latest quarterly results, with investor attention focused on reports of a potential partnership with OpenAI. The sell-side platform's earnings could shed light on how CTV demand and any AI-related initiatives are affecting its growth.
Why it matters
Magnite is one of the largest independent ad-tech companies, so its results are a bellwether for programmatic and connected TV spending. A tie-up with OpenAI could signal how AI players enter the advertising ecosystem.
Explain it like I’m new here
One of the big companies that runs the backstage machinery of online ads is about to share its report card, and everyone's whispering it might team up with the ChatGPT maker.
Read the original at Investing.com
Terms in this story
Earnings report
An earnings report is the periodic announcement, usually quarterly, in which a public company discloses its revenue, profit and other key results, often with an investor call and updated guidance.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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