Locala Introduces CTV Planner Tool for Tailored Connected TV Campaign Planning
· 1h ago · Originally reported by ExchangeWire
Locala has launched CTV Planner, a new solution aimed at helping media teams plan connected TV (CTV) advertising investments more precisely. The tool is designed to adapt CTV strategies to the specific conditions of different markets.
Why it matters
As CTV advertising grows, tools that enable more accurate and localized planning help advertisers maximize their budgets and campaign effectiveness.
Explain it like I’m new here
It's like using a special map to help advertisers decide the best places to show TV ads in different neighborhoods.
Read the original at ExchangeWire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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