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Retail media

Kiri Masters: Should retail media get back to what it does best?

· 3h ago · Originally reported by The Drum

Kiri Masters: Should retail media get back to what it does best?

This is the outlet’s own summary while our desk writes an explainer. Read the full story at The Drum.

Read the original at The Drum

Terms in this story

Retail media

Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.

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