Italy Fines IQVIA €7M for Misuse of Allegedly Anonymous Patient Data
· 1h ago · Originally reported by PPC Land
Italy's data protection authority has fined IQVIA €7 million for mishandling over a million patient records that the company claimed were anonymous. The ruling also addresses the use of hashed identifiers in ad tech, questioning their adequacy for anonymization.
Why it matters
This decision highlights growing regulatory scrutiny over how companies anonymize personal data, especially in ad tech, and could set a precedent for how hashed identifiers are treated under privacy laws.
Explain it like I’m new here
It's like saying you hid everyone's names with secret codes, but the teacher says those codes aren't secret enough.
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