Intent IQ Introduces BidPulseSM for Measuring Identity Accuracy in Programmatic Bids
· 1h ago · Originally reported by ExchangeWire
Intent IQ has launched BidPulseSM, a new tool designed to deterministically measure the accuracy of online identifiers used in programmatic advertising bid requests. The service aims to provide continuous assessment of identity accuracy, helping the industry better understand and validate digital identities.
Why it matters
Accurate identity resolution is critical for effective ad targeting and measurement in programmatic advertising. Tools like BidPulseSM help advertisers and publishers ensure their data is reliable, improving campaign performance and reducing wasted spend.
Explain it like I’m new here
It's like having a tool that checks if the names on party invitations are correct before sending them out, so everyone gets the right invite.
Read the original at ExchangeWire
Terms in this story
Identity graph
An identity graph is a database that links the many identifiers belonging to the same person or household, such as emails, device IDs, cookies and IP addresses, into one profile.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Bid request
A bid request is the message an SSP or exchange sends to potential buyers describing an available ad impression, inviting them to bid on it in a real-time auction.
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