Instacart Ad Revenue Rises 23% to $331 Million Ahead of DoorDash Acquisition
· 13h ago · Originally reported by PPC Land
Instacart reported a 23% year-over-year increase in ad and other revenue, reaching $331 million in the latest quarter. Revenue per order from ads grew 12%, now making up 30% of Instacart's total revenue. Some advertiser contracts may require DoorDash's approval before the acquisition is finalized.
Why it matters
Instacart's growing ad business highlights the increasing importance of retail media in grocery delivery. The need for DoorDash's consent on certain contracts shows how mergers can impact existing advertising relationships.
Explain it like I’m new here
Instacart is making more money from ads, but before joining with DoorDash, they need to make sure all their ad deals are okay with their new partner.
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