In-DSP Measurement Offers Fast, Low-Cost Campaign Reporting Within DSPs
· 1h ago · Originally reported by PPC Land
In-DSP measurement refers to analytics and attribution tools built directly into demand-side platforms, providing advertisers with quick and affordable insights on campaign performance. However, these measurements are rarely conducted by independent third parties.
Why it matters
Understanding how DSPs measure campaign results is important because it affects how advertisers assess the effectiveness of their ad spend and can influence trust in reported outcomes.
Explain it like I’m new here
It's like a store telling you how great their own products are, instead of getting a review from someone outside the store.
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Attribution
Attribution is the process of assigning credit for a conversion, such as a sale, sign-up or install, to the ads, channels or touchpoints that a customer encountered beforehand.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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