Offernet Uses VeriNET to Safeguard Client Media Budgets from Ad Fraud
· 2h ago · Originally reported by Bizcommunity
Offernet is employing its VeriNET solution to help protect its clients' media budgets from ad fraud. The company aims to ensure that advertising spend is directed toward genuine audiences by filtering out fraudulent traffic.
Why it matters
Ad fraud can waste significant portions of advertising budgets, so solutions like VeriNET are important for advertisers seeking to maximize the effectiveness of their campaigns.
Explain it like I’m new here
It's like using a security guard to make sure your money is only spent on real customers, not tricksters.
Read the original at Bizcommunity
Terms in this story
Ad fraud
Ad fraud is the deliberate faking or misrepresenting of ad impressions, clicks, installs or conversions so that someone gets paid for advertising that no real, interested human saw or did.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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