Kraft Heinz Sees Sales Boost from In-Store Retail Media at Empire
· 15h ago · Originally reported by Canadian Grocer
Kraft Heinz implemented in-store retail media strategies at Empire locations, resulting in increased sales. The initiative highlights how brands can leverage retail media within physical stores to drive measurable business outcomes.
Why it matters
Retail media is expanding beyond digital channels, with brands using in-store advertising to directly influence shoppers at the point of purchase. This approach can help brands stand out and improve sales performance in a competitive retail environment.
Explain it like I’m new here
It's like putting up special signs in a grocery store to remind people to buy certain products, and it actually made more people buy them.
Read the original at Canadian Grocer
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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