Exploring the Reach and Impact of Commerce Media in Advertising
· 2d ago · Originally reported by The Drum
The article examines the growing influence of commerce media, which blends retail data and advertising to target consumers more effectively. It discusses how this approach is shaping digital advertising strategies and expanding beyond traditional retail environments.
Why it matters
Commerce media is changing how brands connect with shoppers by using purchase data to make ads more relevant, which can improve results for both advertisers and retailers.
Explain it like I’m new here
It's like stores using what you buy to show you better ads, not just in their shop but all over the internet.
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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