Explaining Agentic AI Buying in Connected TV Advertising
· 1h ago · Originally reported by AdExchanger
Agentic AI is starting to be used for buying ads on connected TV (CTV), but the technology is still in its early stages. The article discusses how this form of AI operates in the CTV ad buying process and highlights its emerging role.
Why it matters
Understanding how agentic AI works in CTV ad buying helps advertisers and publishers prepare for new automation tools that could change how ads are purchased and optimized.
Explain it like I’m new here
It's like having a smart robot helper that can pick and buy TV ads for you, but it's still learning how to do the job well.
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