Home Depot Appoints Former Kroger Executive to Lead Retail Media Efforts
· 4h ago · Originally reported by MediaPost
Home Depot has hired an executive from Kroger to oversee its retail media operations. This move signals Home Depot's intention to strengthen its position in the growing retail media sector.
Why it matters
Retail media is a fast-growing area where retailers use their own digital platforms to sell advertising. Bringing in experienced leadership from a competitor suggests Home Depot is investing heavily in this space.
Explain it like I’m new here
It's like a store hiring a top manager from another big store to help them make more money by selling ads in their own shop.
Read the original at MediaPost
Terms in this story
Go deeper
Related stories
Google's Universal Cart Limits Retailers' Access to Shopping Cart Data
Google's Universal Cart only notifies retailers when a shopper initiates a purchase, withholding signals about earlier product saves. Retailers receive reporting that begins at the 'Clicks to Buy' stage, making it difficult to track or…
Retail Media Budgets Increase as Advertisers Demand Faster Results
Spending on retail media is on the rise, but advertisers are showing less patience for delayed outcomes. As budgets grow, expectations for measurable and timely returns are also increasing.
Google Launches Universal Cart in US as Meta Enables Default In-App Product Browsing
Google has introduced its Universal Cart feature to US users on Search and Gemini, allowing shoppers to add products from multiple retailers in one place. Meanwhile, Meta will make in-app product browsing the default setting for existing…
Media Week Awards 2026 Recognizes Best Use of Retail Media
The Media Week Awards 2026 included a category for Best Use of Retail Media, highlighting innovative campaigns in this growing advertising channel. Winners were selected for their effective strategies and creative executions within retail…
Consumer Brands Boost Ad Spend Amid Slower Growth as Retail Media Expands
Consumer brands are increasing their advertising budgets even as overall market growth slows, with a notable shift towards retail media channels. This trend highlights the growing importance of retail media in digital advertising…
Retail Media's Role in Brand Building Beyond Sales Performance
The discussion centers on whether retail media platforms can help advertisers build brand awareness and loyalty, not just boost immediate sales. As retail media networks grow, brands are exploring their potential for long-term brand impact.