Gracenote Adopts Content-First Strategy for Connected TV Advertising
· 3h ago · Originally reported by indianbroadcastingworld.com
Gracenote is shifting its approach to connected TV (CTV) advertising by focusing on a content-first strategy. This move aims to enhance ad targeting and viewer engagement by prioritizing the context and type of content being watched.
Why it matters
A content-first approach can help advertisers deliver more relevant ads, improving user experience and potentially increasing ad effectiveness in the growing CTV market.
Explain it like I’m new here
It's like showing toy ads during kids' cartoons instead of during the news, so the ads make more sense to viewers.
Read the original at indianbroadcastingworld.com
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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