Gracenote Introduces Content-Based Targeting to Improve CTV Programmatic Advertising
· 1h ago · Originally reported by Social Samosa
Gracenote is rolling out a content-based targeting solution aimed at addressing challenges in programmatic advertising for connected TV (CTV). This approach leverages detailed content metadata to help advertisers better reach relevant audiences on CTV platforms.
Why it matters
As CTV grows, traditional programmatic targeting methods often fall short due to limited data. Content-based targeting offers advertisers a new way to improve relevance and efficiency in their campaigns.
Explain it like I’m new here
It's like picking TV ads based on what's actually playing, not just who might be watching, so ads fit better.
Read the original at Social Samosa
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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