Gracenote Introduces Content-Based Targeting for Connected TV Advertising
· 3h ago · Originally reported by ET BrandEquity
Gracenote has launched a new feature that enables content-based targeting for advertisers on connected TV (CTV) platforms. This approach allows ads to be matched more closely with the type of content viewers are watching, rather than relying solely on demographic or behavioral data.
Why it matters
Content-based targeting can help advertisers reach audiences in a more relevant and privacy-friendly way, especially as traditional tracking methods face regulatory and technical challenges.
Explain it like I’m new here
It's like showing toy ads during cartoons instead of guessing what kids like based on their internet history.
Read the original at ET BrandEquity
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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