Overview of the EU ePrivacy Directive and Its Impact on Digital Advertising
· 1h ago · Originally reported by PPC Land
The ePrivacy Directive is a European Union law first enacted in 2002 and updated in 2009. It mandates that websites obtain user consent before placing cookies or trackers on devices and establishes guidelines for marketing emails.
Why it matters
This law shapes how digital advertisers and publishers collect data and communicate with users, directly affecting online advertising strategies and privacy compliance.
Explain it like I’m new here
It's like needing to ask permission before putting a sticker on someone's notebook or sending them a flyer.
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