Explaining brand verification
· 2h ago · Originally reported by PPC Land
Brand verification is a platform check confirming that an advertiser or sender owns the brand name, logo or trademark it displays before the platform shows it.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Ad verification
Ad verification is independent third-party measurement that checks whether ads were served to real people, in viewable positions, in safe and suitable environments, and in the intended geographies.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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