Ad tech stocks
SNOW368.89▲ +7.42%SNAP6.23▲ +6.31%186011.90▲ +5.87%CDLX2.06▲ +5.64%BABA111.37▲ +5.36%LFTO15.41▼ -4.58%PINS21.40▲ +4.24%WPP385.90▲ +3.65%0700424.80▲ +3.26%APPS10.43▼ -3.25%ILLM0.64▲ +3.23%CART47.76▲ +3.15%SST2.34▲ +3.08%SAX36.76▲ +2.91%PSKY9.78▲ +2.89%CRTO15.73▲ +2.88%HAVAS18.10▲ +2.84%DEC24.60▲ +2.76%035420183800.00▼ -2.75%47511253.50▲ +2.66%CPNG15.82▲ +2.66%IHRT1.92▼ -2.54%MNTN10.19▼ -2.21%RDDT159.91▲ +2.20%U46.88▲ +2.16%TTD12.08▼ -2.11%PUB97.28▲ +2.10%VER11.60▲ +1.93%INUV0.52▲ +1.84%NFLX70.30▼ -1.77%TBLA3.45▼ -1.71%BIDU85.33▲ +1.68%4755659.60▲ +1.45%TRU65.48▲ +1.38%PERI8.86▲ +1.37%OUT29.98▲ +1.35%SFOR46.45▲ +1.31%STGW8.65▼ -1.26%NEXN8.95▼ -1.21%AAPL336.64▼ -1.11%APP277.04▼ -1.10%TEAD0.54▼ -1.06%GOOGL351.66▲ +0.97%24331307.00▲ +0.89%SCOR4.03▼ -0.74%43243596.00▲ +0.70%SIRI26.51▲ +0.68%ROKU152.85▼ -0.62%SPOT529.14▲ +0.52%IBTA43.07▼ -0.49%META718.67▼ -0.31%DSP13.13▼ -0.23%PUBM18.64▼ -0.21%MGNI25.40▼ -0.20%ZETA33.09▲ +0.18%DV13.49▼ -0.07%OMC76.48▲ +0.04%RAMP37.56▼ -0.03%AZRN0.72▲ 0.00%CCO2.43▲ 0.00%WBD30.95▲ 0.00%
Ticker byClearTrust
PrivacyEurope

EU Council draft cuts cookie consent re-ask wait to four months

· 2h ago · Originally reported by PPC Land

An EU Council draft lets websites ask again for cookie consent after four months and exempts contextual ad measurement, while Ireland's DPC took 2,951 days.

This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.

Read the original at PPC Land

Related stories

Understanding BYOD Targeting in Digital Advertising

BYOD targeting allows advertisers to use their own customer data, like hashed emails or CRM lists, within demand-side platforms to select specific audiences for their ads. This approach helps brands reach known customers or prospects more…