Adxact and Viooh Partner to Broaden Programmatic Digital Out-of-Home Access
· 13h ago · Originally reported by Sixteen:Nine
Adxact has formed a partnership with Viooh to enhance access to programmatic digital out-of-home (DooH) advertising. This collaboration aims to streamline the buying and selling of DooH inventory through automated platforms.
Why it matters
Programmatic DooH is growing as advertisers seek more efficient, data-driven ways to reach audiences in public spaces. Partnerships like this can make it easier for brands to access and manage digital billboard campaigns.
Explain it like I’m new here
It's like making it easier for companies to buy digital billboard ads automatically, kind of like shopping online instead of in a store.
Read the original at Sixteen:Nine
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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