Cuttable Launches AI-Powered Advertising Platform for Marketers
· 2h ago · Originally reported by MarTech Cube
Cuttable has introduced a new advertising platform that leverages artificial intelligence to assist marketers. The platform aims to streamline campaign management and improve ad targeting using advanced AI capabilities.
Why it matters
AI-driven platforms can help marketers optimize their advertising strategies, making campaigns more efficient and potentially increasing return on investment.
Explain it like I’m new here
It's like having a smart robot help you pick the best places and times to show your ads so more people notice them.
Read the original at MarTech Cube
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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