CTV still a metro-heavy market, cannot replace linear TV's reach yet: VDO.AI's Arjit Sachdeva
· 4h ago · Originally reported by StoryBoard 18
CTV still a metro-heavy market, cannot replace linear TV's reach yet: VDO.AI's Arjit Sachdeva
This is the outlet’s own summary while our desk writes an explainer. Read the full story at StoryBoard 18.
Read the original at StoryBoard 18
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Linear TV
Linear TV is traditional scheduled television, broadcast, cable or satellite, where viewers watch programmes at the time the channel airs them, with ad breaks sold to all viewers of that channel.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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